Does the word “cult” evoke positive or negative feelings for you? While there have been plenty of dangerous or toxic cults throughout history, in this day and age the word “cult” is just as often used to evoke emotion and describe a cultural obsession or passion, particularly a brand with “cult following.” And our guest for today, Chris Kneeland, has turned this societal tendency into a business helping brands develop their culture and community to the point where they can grow a cult following like Apple, Nike, or Harley Davidson.
So if you are passionate about your brand and want to develop your audience’s passion for you and what you offer, this episode will educate you and point you in the right direction to make those changes for yourself.
Resources:
Find out more about Chris Kneeland on cultideas.com and use the scorecard to evaluate your brand’s cult status!
“Fix: Break The Addictions That Are Feeding Brands,” by Chris Kneeland, Ryan Gill, and Rob Howard
“The Culting of Brands,” by Douglas Atkin
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